Meet the SBR staff
James Coudright - General Manager
F.I.S.T. Advanced Certified Road, TT, and Tri Fitter
For over a decade, James has been elevating cyclists & triathletes through his work in Professional Bicycle Fitting. He is Slowtwitch Institute F.I.S.T. Certified in both Road & Triathlon Fitting, and graduated in the inaugural class of F.I.S.T. Advanced Bike Fitters, Slowtwitch’s most prestigious Bike Fit certification. Alongside his knowledge of Bike Fitting, James is known for his patience, tact and diligence in finding the perfect position and bike for each client.
As an experienced Crit Racer, Time Trialist, and Mountain Biker, he also understands first hand the importance of a seamless connection between bicycle and body. This deep understanding of rider movement has allowed him to travel around the world Fitting, specifically Australia, where he was the Store Manager & Head Bike Fitter at SBR, Melbourne’s Premiere Triathlon Store.
Alongside Bike Fitting, James runs the ship here at SBR, and brings a deep passion for cycling and providing customers the ultimate retail experience. So whether it's your first or fourteenth bike, he'll make sure you're satisfied with every facet of the SBR experience. Find him grinding gravel or riding MTB with his partner Elise, and enjoying some Good News beer and pizza!
Chris Ploch - Store Manager
Chris is one of our Store Manager's and our Pro Mechanic. He has been turning wrenches on bikes in St. Louis for almost 20 years! His accolades on a mountain bike are too many to list, but among them are winning the inaugural BT Epic, and when it comes to the Missouri State MTB Championships, he's won every year that he's raced it. Chris can often be found seeking thrills on his favorite trail, the Zombie in Rock Hollow State Park. Have a Bike Service question? Chris is your man.
Elise Edman - Operations and Ecomm Manager
Website builder, designer and marketing guru, Elise has nearly a lifetime of experience in retail, coaching, and graphic design. Starting with her parents owning a Bike Shop when she was a youngster, she has been building her resume ever since. She is also a division finalist and multi-event state qualifying swimmer (ask her any of your swim questions). Although she has since hung up the cap and goggles, she went on to teach and coach while building her graphic design portfolio for nearly 10 years. Now you will find her grinding gravel. or riding MTB with James, and enjoying some Good News beer and pizza!
Katie Giesler - Store Manager
Katie is one of our Store Managers and works in Inventory & Sales and has been in the bike industry for years. She has completed two full Ironmans and five half Ironmans, needless to say she knows her stuff. On top of a few ironmans, she has done 8 full marathons and 24 half marathons...whoa! Now you will find Katie at almost every mountain bike race and every 100+ mile gravel race, and you're sure to find her shredding it on all of the local trails!
Kris Russell - Ecomm and Marketing Assisstant
Krista is new to the biking world but eager to learn all about it, she recently picked up mountain and gravel bikes and plans to explore both! Krista has worked in retail for the better part of a decade and is highly knowledgeable in all things graphic design, social media and customer service.